Websites That Help Fractional Executives Close More Discovery Calls.
Lucerna Studio builds websites for Fractional CFOs, CMOs & COOs — the kind that pre-qualify prospects, communicate seniority, and close more discovery calls
Serious operators.
Generic Websites.
Your site reads like a Squarespace template from 2022 — not like the senior operator behind it
Prospects researching you before a discovery call can't quickly tell what makes you different from any other Fractional CFO
The website hasn't kept up with the seniority of the work you actually do
A Website Built for the Way You Actually Sell
Most websites for fractional executives are built by designers who don't understand the buyer.
They make pretty layouts. What they don't make is a site that pre-qualifies a prospect, communicates seniority in 5 seconds, and does the heavy lifting before the discovery call ever starts.
Lucerna Studio builds websites for Fractional CFOs, CMOs & COOs that do the work for them — so the discovery call begins with a prospect who's already half-convinced.
Selected Work
Concept projects built for fractional executives — designed to show how the right site closes discovery calls.
Coming Soon
Coming Soon — first concept site, currently in progress.
Catherine Hollis — Fractional CFO for founder-led agencies. In progress.
A second concept project — Fractional CMO for B2B SaaS. In progress.
A Calm, Structured Process — From Strategy to Launch
01
Strategy
We start with a focused session to understand your offer, your buyer, and how prospects find you today. We map sitemap, structure, and key positioning before design begins.
02
Design
Custom layouts designed around your brand and your audience — technically literate, time-constrained buyers who need to orient quickly. Two rounds of revisions included.
03
Development
Your site is built in Webflow — responsive, fast, stable, and easy for your team to maintain. Includes CMS training and 30 days of post-launch support.
Timur Demirhan, PhD
Founder of Lucerna Studio
I started my career in analytical chemistry — a PhD, method validation, GMP environments, API R&D at a pharmaceutical company. The work taught me how to think systematically: define the problem, isolate the variables, build the solution.
Today I bring the same approach to building websites for Fractional CFOs, CMOs & COOs.
What I keep seeing: senior operators doing serious work — running finance for Series A SaaS, building GTM for B2B scale-ups, leading ops at companies that depend on them — but their websites don't reflect any of it.
Lucerna Studio closes that gap. I work directly with the founder — no account managers, no junior designers — to build websites that pre-qualify prospects, communicate seniority, and close more discovery calls.
Based in Turkey — working remotely with Fractional Executives across the UK, EU, and US.
Simple, Transparent Pricing
No surprises. No hidden costs. One fixed scope. Direct collaboration.
Ready to Build a Website That Closes Discovery Calls?
Book a free 30-minute call. We'll look at your current site together, talk through how you're winning clients now, and decide whether Lucerna Studio is the right fit.
No pressure. No pitch. Just a clear, honest conversation.